DRAG

OMNICHANNEL DIGITAL MARKETING
Growth & Automation
Performance PPC & Media Buying
Data Analysis & Visualization
And more...

ABOUT –
ABOUT –
Bio

4 successful years of experience in Product & Solution marketing campaigns across all digital channels (SEO, Native, Google 500+, Meta/ Facebook 500+, Linkedin, Native platforms, Programmatic DSPs [Adroll, MediaMath, Taboola])

Sub-specializing in Data Analysis & Visualization, Copywriting, Marketing Automation & Email Marketing.

Directly Managed just over $4 Million in Ad spend throughout my career.Been part of $20 million+ budget campaigns as a team member.

Bilingual in English and Arabic.

Experience

VF Corporation (u.s) (juLy 2020 - march 2022)

Performance Marketing Manager

Performance Marketing Manager

Subcontract to VF Corporation through MeringCarson, a San Diego based AD Agency.

Overseeing the strategy, planning, execution, and reporting of a portfolio of fortune 500 brands' media strategies.

Driving integrated marketing campaigns performance by maximizing advertising campaigns & customer acquisition ROIs across SEO, Social and Paid Channels.

Programmatic Lead | Jan 2020 – September 2022

Executed personalized e-commerce marketing automation across Ad platforms based on extensive testing and planning.

Results: 18% reduction in abandoned carts, & a 53% increase in ROI-positive click-throughs.Introduced an affiliate & influencer marketing campaign that resulted in high traffic & preorders for key products by generating demand.

Deployed marketing automation that improved customer service and satisfaction. This overall resulted in improved purchases on a new line of products by over 3500%

Media Buyer | July 2020 - Jan 2021

Managed the portfolio of Cloud-Based Fintech/SaaS XeroUtilized a Research & Data-driven approach to increasing returns on ad spend and maximizing ROIs across media buying platforms.

Penetrated new market segments through media analysis which resulted in a 29% brand lift across target segments.

Reached 71.3% of new users joining exclusively from campaigns I participated in for Q3/Q4

SEO Consultant | June 2020 - March 2022

NEAR EAST UNIVERSITY (cYPRUS) (feb 2020 - july 2020)

Digital Marketing Manager

-Leveraged SEO, Google ads, Facebook, and Instagram to reach our target segments.

-Serving personalized & interest-based ad experiences to prospective students. Writing copies, performing audits and analyses of our social media presence, and regularly applying that information to improve and develop it,

-Results: The attribution data showed that over 400 new students joined the university during the 2020/2021 recruitment period from campaigns I managed.

Added between 3 to 4,4 Million Euros in revenue YoY.

Gokce MEDIKAL (cYPRUS) (JaN 2019 - JAN 2020)

(Growth) Digital Marketing Executive

-Utilized digital marketing channels for a multinational Dental & Medical equipment business. Driving wholesale & retail purchases on several store locations in Cyprus. Improved Foot traffic by over 430%

-Launched successful WhatsApp & Facebook marketing campaigns that targeted students that use several types of equipment supplied by the store location, the effects were a rise of popularity in several products that were performing badly, facilitated a strong word-of-mouth advertisement campaign.

Software

Programmatic digital marketing

  • Google marketing Platform
  • Facebook Ads Manger
  • Tik Tok Business Manager
  • LinkedIn Advertising Platform
  • Criteo | Taboola | Media Math | Adroll
  • Native platforms
  • More...

aUTOMATION, DATA ANALYSIS & SEO

  • Semrush | Google lighthouse | Ahref
  • Power BI | Tableau | PowerPoint | Google Analytics
  • Hubspot | ActiveCampaign | Hootsuite | Buffer
  • More...

Key Skills

  • Performance PPC & Media Buying
  • Solution/ Product Marketing
  • Integrated Omnichannel Digital Marketing
  • Data Analysis & Visualization
  • SEO, Copywriting & UX Writing
  • Growth & Automation
  • Strategy
  • Brand Management

Education

nEAR east university (bachelor)

Doctor of Dental & Maxillofacial Surgery

Ongoing (Paused) 2017–2023

Digital Marketing iNSTITUTE (COURSE)

Digital Channel Planning & E-commerce Strategy

Google (COURSE)

Google Ads Certifications

Google (COURSE)

Google Analytics Certification

HUBSPOT ACADEMY (COURSE)

Inbound Marketing Certification

ie bUSINESS SCHOOL (COURSE)

Integrated Marketing Communications

University of illinois (COURSE)

Digital Media & Marketing Strategies

SM STUDY (COURSE)

Digital Marketing Fundamentals

dUKE UNIVERSITY (COURSE) (ONGOING)

Excel to MySQL: Analytic Techniques for Business Specialization

Résumé