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The challenge
Crowded and highly competitive industry. Software has a high learning curve.
The goal
Maximize returns on Ad spend across DV 360 , SA 360 and other various programmatic platforms.
The execution
Managing Middle and bottom of the funnel campaign funds efficiently across diversified campaigns. Dynamic and personalized retargeting and re-marketing efforts.
The Results
Reached 71.3% of new users joining exclusively from campaigns I participated in for Q3/Q4.