The challenge
Near East University is an international higher education institute in north Cyprus. 1. Corona pandemic. 2. International lockdowns 3. Highly competitive region 4. New industry
The goal
On-boarding 400 new students joining the university for the university year 2020/2021
The execution
Leveraged SEO, Google ads, Facebook, and Instagram to reach our target segments. Serving personalized & interest-based ad experiences to prospective students. Writing copies, performing audits and analyses of our social media presence, and regularly applying that information to improve and develop it,
The Results
The attribution data proved that over 400 new students joined the university during the 2020/2021 recruitment period from campaigns I managed. which added between 3 to 4,4 Million Euros in revenue YoY.